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Category Archives: Cause Marketing
Oops. Once again, an over-zealous quest to be “bold and attention-grabbing,” a marketer (a BIG ONE) didn’t keep how real people might perceive things front and center. Coke’s current “oops” with its White Christmas, WHITE WWF/ “Save the Polar Bear’s … Continue reading
Animals sell, as nearly any marketer can tell you. What I love the most about this spot is that they are selling themselves. Produced by The Shelter Pet Project, a collaboration between The Humane Society, Maddie’s Fund (a group trying … Continue reading
Oh boy. Gonna likely get in trouble for this one. But I just saw an ad campaign that rocked me to the core — in a good way, a very good way. Check out Benetton’s new UNHATE Campaign. There is … Continue reading