Category Archives: Cause Marketing

Who you sleep with can kill you.

Get a room, baby — your own room. The city of Milwaukee recently launched a public service campaign to reduce infant mortality by the year 2017.  While multiple initiatives make up this campaign, one in particular is causing quite a … Continue reading

Posted in Advertising, Cause Marketing, Controversy, Health Marketing, Moms, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Coke’s White Christmas… Should’ve been Dreaming in Red!

Oops. Once again, an over-zealous quest to be “bold and attention-grabbing,” a marketer (a BIG ONE) didn’t keep how real people might perceive things front and center. Coke’s current “oops” with its White Christmas, WHITE WWF/ “Save the Polar Bear’s … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Branding, Cause Marketing, Customer Feedback, Labeling, Marketing Tactics, Packaging, Reality Check, winners-toss-ups-flops | Leave a comment

They Had Me At “Beagle”.

Animals sell, as nearly any marketer can tell you. What I love the most about this spot is that they are selling themselves. Produced by The Shelter Pet Project, a collaboration between The Humane Society, Maddie’s Fund (a group trying … Continue reading

Posted in Advertising, Cause Marketing, Marketing Tactics, TV Commercials | Leave a comment

Have the Energy To Feed 1 Billion People?

Rapper, Curtis “50 Cent” Jackson, has joined forces with Chris Clarke, the CEO of Pure Growth Partners, to launch the 50 Cent Street King Energy Shot. 50 Cent was inspired to give back during a trip to Africa for the … Continue reading

Posted in Beverage Marketing, Cause Marketing, Celebrities, Celebrity Endorsements, Giving Back, Marketing Tactics, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops | Leave a comment

THE Ultimate Copy/Creative Marriage

Oh boy. Gonna likely get in trouble  for this one. But I just saw an ad campaign that rocked me to the core — in a good way, a very good way. Check out Benetton’s new UNHATE Campaign. There is … Continue reading

Posted in Advertising, Brand Equity, brand image, Cause Marketing, Celebrities, Controversy, Marketing Tactics, Publicity, Winners, winners-toss-ups-flops | Leave a comment

Support your Girls.

October is breast cancer month and a sports bra manufacturer is suggesting that women “support your girls”. Now I have always heard of men naming their private parts–but I did a double take for a billboard outside a sports store … Continue reading

Posted in Advertising, Billboards, brand image, Cause Marketing, Giving Back, Marketing Tactics, Women | Leave a comment

God Bless America Overboard?

We were walking in Manhattan this weekend, enjoying the city and sights, fun and weird things that can only take place in the Big Apple. Of course, this wasn’t just any weekend, it was the weekend of September 11, 2011 … Continue reading

Posted in Advertising, Cause Marketing, Controversy, grocery retailers, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment