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Category Archives: Cause Marketing
Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading
Hip Swedish clothing retailer, H&M brought their store to the beach last week to benefit the global charity WaterAid . In previous years, H&M had created a variety of exclusive beachwear and a portion of the proceeds were donated to … Continue reading
… and get a T-shirt too! In the world of promotion tactics, we all know how effective the old “Gift with Purchase” can be. You get the consumer to act, give them something to earn their loyalty, and quite often, … Continue reading
Just had a chicken burrito from the local Chipotle. Yum. Glad they moved into Darien. I noticed they were wrapping the take out orders in gold foil, but didn’t see much about a promotion until I noticed a banner ad … Continue reading
Challenge: how to convince the pre-flight-buying public that airline food doesn’t have to suck, and specifically that your doesn’t. Solution: (HINT- you won’t find it on any airplane.) And so lives another great example of using the hot hot ‘food … Continue reading