Category Archives: Cause Marketing

Now That’s A Reason to Give

Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading

Posted in Cause Marketing, Celebrities, Celebrity Endorsements, Facebook, Giving Back, Marketing Tactics, Spokespeople, Video, Winners | Leave a comment

Pop-up Retail goes to the beach.

Hip Swedish clothing retailer, H&M brought their store to the beach last week to benefit the global charity WaterAid . In previous years, H&M had created a variety of exclusive beachwear and a portion of the proceeds were donated to … Continue reading

Posted in Awards, Brand Equity, brand image, Branding, Cause Marketing, Event Marketing, Giving Back, Innovation, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Show them some love…

… and get a T-shirt too! In the world of promotion tactics, we all know how effective the old “Gift with Purchase” can be. You get the consumer to act, give them something to earn their loyalty, and quite often, … Continue reading

Posted in Cause Marketing, Giving Back, Marketing Tactics | Leave a comment

Good As Gold?

Just had a chicken burrito from the local Chipotle. Yum. Glad they moved into Darien. I noticed they were wrapping the take out orders in gold foil, but didn’t see much about a promotion until I noticed a banner ad … Continue reading

Posted in Advertising, Cause Marketing, Fast Food, Marketing Tactics | Leave a comment

The ‘Audace’ of Those French!

Challenge: how to convince the pre-flight-buying public that airline food doesn’t have to suck, and specifically that your doesn’t. Solution: (HINT- you won’t find it on any airplane.) And so lives another great example of using the hot hot ‘food … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Cause Marketing, Event Marketing, Facebook, grassroots, Marketing Tactics, Travel, Winners, Word of Mouth | Leave a comment

Totally Nuts!

OK, here’s an out-there way to get noticed — sponsor an art gallery dedicated to your brand!  That’s what the sandwich shop “Peanut  Butter & Company” and The National Peanut Board did to get some attention. A gallery in Manhattan … Continue reading

Posted in Advertising, Cause Marketing, Event Marketing, Giving Back, Marketing Tactics | Leave a comment

“If I Had A Dream (Machine)…”

Last week PepsiCo announced it was beefing up its Dream Machine recycling initiative in our nation’s capital. The Dream Machine announced its partnership with Washington, DC. They are rolling out 363 new Dream Machine bins in the downtown area, quadrupling … Continue reading

Posted in Beverage Marketing, brand image, Cause Marketing, Giving Back, Green Marketing, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment