Category Archives: Giving Back

Happy New Year

As we close out another great year — a year of record successes for our clients’ brands, new initiatives, new challenges and some of the most fun work we have ever had the privilege to do — we send wishes … Continue reading

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Now THAT’S Responsive Marketing!

Way to go, Duracell! Hope everyone saw this fantastic example of bringing a brand to life in Real Life! Duracell had created a *Power Forward Community Center* apparently two years ago and a more agile *Rapid Responder* four-by-four truck add-on … Continue reading

Posted in Awards, Brand Equity, brand image, Branding, Experiential Marketing, Giving Back, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Give Me Liberty, Or Give Me Denim.

I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791 Supply and Co., … Continue reading

Posted in brand image, Cause Marketing, Celebrity Endorsements, Fashion, Apparel, Giving Back, grassroots, Marketing Tactics, Publicity, Spokespeople, Winners | Tagged , , , , , | Leave a comment

Street Wise, Indeed

Those in, or traveling through, Chicago might have encountered a StreetWise vendor selling weekly magazines in front of Starbucks or some other high traffic area. The StreetWise organization lends a helping hand to homeless men and women here in the … Continue reading

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Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary … Continue reading

Posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops | Leave a comment

Art Doing Good.

A beautiful thing has been happening to some of the most traditionally gritty and drab areas of Chicago. For the past 40 years, the Chicago Public Art Group has been beautifying some of the most unsightly railroad pedestrian underpasses, retaining … Continue reading

Posted in Billboards, Cause Marketing, Giving Back, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment