Category Archives: Giving Back

God Bless the Lazy Angel.

LazyAngel Advertising from Lazy Angel on Vimeo. Wow, I thought this was a pretty cool social cause, a GWH W.T.F. (Winner, Toss-Up or Flop) Award Winner to me— Check it out. It’s a way to turn surfing the web and … Continue reading

Posted in Advertising, App, Cause Marketing, Giving Back, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners, winners-toss-ups-flops | Leave a comment

Let your fingers do the giving.

So now even the Salvation Army bell-ringing Santas are going mobile! Couldn’t be more simple. Ringing bell. Big sign. Request to text GIVEPGH to a simple short code and poof — you’ve made a $10 donation. (Well not quite poof. … Continue reading

Posted in Cause Marketing, Giving Back, Marketing Tactics, mobile, Texting, Winners, winners-toss-ups-flops | Leave a comment

Have the Energy To Feed 1 Billion People?

Rapper, Curtis “50 Cent” Jackson, has joined forces with Chris Clarke, the CEO of Pure Growth Partners, to launch the 50 Cent Street King Energy Shot. 50 Cent was inspired to give back during a trip to Africa for the … Continue reading

Posted in Beverage Marketing, Cause Marketing, Celebrities, Celebrity Endorsements, Giving Back, Marketing Tactics, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops | Leave a comment

Support your Girls.

October is breast cancer month and a sports bra manufacturer is suggesting that women “support your girls”. Now I have always heard of men naming their private parts–but I did a double take for a billboard outside a sports store … Continue reading

Posted in Advertising, Billboards, brand image, Cause Marketing, Giving Back, Marketing Tactics, Women | Leave a comment

When Giving Back Falls Apart at the Seams.

What’s all the rage over Tom’s shoes? My daughter and my niece, both in their teens, were coveting Tom’s shoes during our recent back-to-school clothes shopping. Having heard so much about their philanthropic one for one philosophy–when you buy a … Continue reading

Posted in Brand Equity, brand image, Branding, Customer Feedback, Customer Service, Facebook, Giving Back, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Teens | Leave a comment

Do Good Food.

These days it seems like every company under the sun has latched on to some sort of cause marketing be it Susan G. Koman, Feeding America or LiveStrong.  Most of these efforts require some sort of consumer action (purchase) to … Continue reading

Posted in Beverage Marketing, brand image, Branding, Food Marketing, Giving Back, Kids, Loyalty Program, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Now That’s A Reason to Give

Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading

Posted in Cause Marketing, Celebrities, Celebrity Endorsements, Facebook, Giving Back, Marketing Tactics, Spokespeople, Video, Winners | Leave a comment