Category Archives: Giving Back

Give a Coffee, Get a Coffee.

You may not know Jonathan Stark but he is letting you use his Starbucks card to buy yourself a free cup of coffee. Stark posted his personal Starbucks card online, for anyone to use with some surprising results. Taking his … Continue reading

Posted in Beverage Marketing, Giving Back, grassroots, Marketing Tactics, mobile, mobile marketing, QR codes, Social Media, Social Responsibility and Philanthropy | Leave a comment

Going Green? Here is how to Get the Green Light with Consumers.

Kermit the frog may have had it right— “It’s not easy being green”.  There is a lot to consider when creating sustainable marketing products and programs. It is not simply adding “green” to your brand platform or announcing that you … Continue reading

Posted in Brand Equity, brand image, Branding, Giving Back, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Pop-up Retail goes to the beach.

Hip Swedish clothing retailer, H&M brought their store to the beach last week to benefit the global charity WaterAid . In previous years, H&M had created a variety of exclusive beachwear and a portion of the proceeds were donated to … Continue reading

Posted in Awards, Brand Equity, brand image, Branding, Cause Marketing, Event Marketing, Giving Back, Innovation, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Show them some love…

… and get a T-shirt too! In the world of promotion tactics, we all know how effective the old “Gift with Purchase” can be. You get the consumer to act, give them something to earn their loyalty, and quite often, … Continue reading

Posted in Cause Marketing, Giving Back, Marketing Tactics | Leave a comment

Totally Nuts!

OK, here’s an out-there way to get noticed — sponsor an art gallery dedicated to your brand!  That’s what the sandwich shop “Peanut  Butter & Company” and The National Peanut Board did to get some attention. A gallery in Manhattan … Continue reading

Posted in Advertising, Cause Marketing, Event Marketing, Giving Back, Marketing Tactics | Leave a comment

“If I Had A Dream (Machine)…”

Last week PepsiCo announced it was beefing up its Dream Machine recycling initiative in our nation’s capital. The Dream Machine announced its partnership with Washington, DC. They are rolling out 363 new Dream Machine bins in the downtown area, quadrupling … Continue reading

Posted in Beverage Marketing, brand image, Cause Marketing, Giving Back, Green Marketing, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment

A Royal Sweepstakes?

I admit, I am a total groupie for all things British Royal, being introduced to the “repositioned brand” through Princess Diana over the years of her public life. Followed every detail and “scoop” as if it were my own family … Continue reading

Posted in Brand Equity, brand image, Celebrities, Customer Service, Giving Back, grassroots, Marketing Tactics, Moms, Social Responsibility and Philanthropy, Spokespeople | Leave a comment