Category Archives: Giving Back

Getting people to do stuff — good stuff!

OK. It’s clear by now. We are all about “Getting people to do stuff.” And lots of those people have good ideas… so how about ideas that can help do good or make a difference? (like taking the Volkswagon Fun … Continue reading

Posted in Cause Marketing, Event Marketing, Giving Back, grassroots, internet marketing, Marketing Tactics, Social Responsibility and Philanthropy, Winners, Word of Mouth | Leave a comment

Making a Delicious Difference.

Kraft Foods employees generously volunteered their efforts this past year to help benefit those in need. The largest volunteer event in company’s history (And what a history it is: Kraft donated over $1 billion to hunger-relief organizations in the past … Continue reading

Posted in Cause Marketing, Giving Back, Social Responsibility and Philanthropy, Sustainability | Leave a comment