Category Archives: Social Responsibility and Philanthropy

Can You Copy Viral Success?

Is the Twizzler Challenge the next biggest philanthropic initiative? The Twizzler Challenge (#TwizzlerChallenge) — created by chance, not a Marketing Department — dares two people to share a single Twizzler from the opposite ends and meet in the middle for a … Continue reading

Posted in Celebrities, Marketing Tactics, Promotions, Publicity, Reality Check, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Calling All Women-Owned Businesses!

Yes! In a bold move to support the female-owned businesses in the country, (Hey, that’s GW Hoffman Marketing, too!) Walmart partnered with certifying body, Women’s Business Enterprise National Council (WBENC) and WEConnect International to launch a whole new subbrand — … Continue reading

Posted in Branding, Lifestyle Marketing, Marketing Tactics, New Products, Social Responsibility and Philanthropy | Leave a comment

Femvertising Pays!

In honor of International Women’s Day, I thought it worth highlighting the fantastic insights surrounding the current valuable trend toward “Femvertising” — defined as pro-female messaging within advertising that is striking a chord with women and with marketers alike.  From … Continue reading

Posted in Advertising, Branding, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

How a 4-yr old Gave Life to a Campaign

Never underestimate the power of an adorable kid being real. Back in October, UPS launched their #WishesDelivered campaign — a sensational sentiment to help give the boring and usually berated logistics brand a bit of humanity — because, as UPS … Continue reading

Posted in Branding, grassroots, Marketing Tactics, Promotions, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

#UNselfies are the best pix of all

As someone who simply does not get the fascination with “selfies,” I am a perfect evangelist to remind us all of something that is becoming a personal favorite — #UNselfie#GivingTuesday — a day set aside to switch our focus from … Continue reading

Posted in Lifestyle Marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy | Leave a comment

Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

How Strong is The NFL… Brand?

So many exciting “Marketing Things” to be shared this season regarding the NFL and its use of marketing and technology to create a better experience for game day fans.  And I was excited to share that this week. But given … Continue reading

Posted in Advertising, brand image, Branding, Celebrities, Controversy, Customer Feedback, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Responsibility and Philanthropy | Leave a comment