Category Archives: Social Responsibility and Philanthropy

Making 9/11 More Than a Memory

The 9/11 tragedy. Thirteen years ago. Not a “special” anniversary like 5 or 10 or 25. A long time ago, but it doesn’t feel like it, especially for those of us in the NY Tri-State area. So every year I … Continue reading

Posted in grassroots, Lifestyle Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

In Search of a Fur Coat?

Simply genius. Overstock.com, the place for an awesome deal on almost any possible item ever, has come up with yet another way to make “surplus” goods available to the public.  This time, the surplus item is of the fur, floppy … Continue reading

Posted in Advertising, Awards, Creative Thinking, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Kit Kat “Surely Wins” with This One

A few years ago when Japan was hit by the earthquake and tsunami, Nestle was there to lend a hand in the rebuilding process, focusing their efforts on the damaged railways in the Saniku region. Now, to take their support … Continue reading

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If They Find It…

The best thing about this PSA (aside from the fact that it’s hysterical), is that it gets its message across no matter which side of the “Gun Rights” debate you find yourself on. I don’t imagine there are many gun … Continue reading

Posted in Controversy, Creative Thinking, Hard Goods, Kids, Moms, Publicity, Social Responsibility and Philanthropy, TV Commercials, Video, Winners, Word of Mouth | Tagged , , | Leave a comment

Is Sympathy Marketing Sincere?

When undergoing hardship of any kind, it’s natural for people to feel better when they receive sincere empathy from others. And so was created “Sympathic Pricing!”   Also known as “Passionate Pricing” or “Painkiller Pricing”, Trendwatching.com highlights the many companies … Continue reading

Posted in Advertising, brand image, Creative Thinking, Lifestyle Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to encourage folks there to recycle. … Continue reading

Posted in Advertising, Beverage Marketing, Creative Thinking, Green Marketing, International Marketing, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment