Category Archives: Social Responsibility and Philanthropy

Wag Your Tail If You Want Happier Traveling

As we head into the Memorial Day holiday, I am reminded of how unpleasant the ritual of air travel has become. Heading off for some marvelous R&R… but then rarely do you encounter a smiling face or a congenial fellow … Continue reading

Posted in Creative Thinking, Experiential Marketing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

Endangered Wildlife — Giving ‘Timed Offer’ A Whole New Meaning

Have you seen this one? The Smithsonian National Zoo and the Conservation Biology Institute have teamed up in a “wildly” innovative way with the American rock band, Portugal. The Man, to raise awareness about a beautiful animal that is close … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Reality Check, Social Media, Social Responsibility and Philanthropy, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

A Billboard Really Delivers on Its Promise

When agencies create ideas for billboards, of course they want them to deliver results.  But deliver water too?… It’s a fact that there is no access to potable water for about 700,000 people in Peru. But what the area does … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners, winners-toss-ups-flops | Leave a comment

Soup’s on!

For 1 in 6 Americans, hunger is the reality of life. Fortunately, many corporations step up to the plate and make substantial donations to organizations such as Feeding America and local food banks. While most of these efforts tend to … Continue reading

Posted in Branding, Cause Marketing, grassroots, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment

The Great Barbie-Heidi Klum Controversy

What could take Adland and the Blogosphere’s attention away from the Olympics, even for a moment? Appears the culprits are Sports Illustrated and… Barbie! In a controversial tie-in only a fellow Marketer could appreciate, seems Mattel’s Barbie has ruffled a … Continue reading

Posted in Advertising, brand image, Branding, Celebrities, Controversy, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Dove Teaches Selfie Expression

Man they are good! No, … sensational. The Dove Real Beauty Campaign marks its 10th Anniversary with another tearjerker (if you are the sensitive type.) Once again taking on female issues with self image, this time they head down to … Continue reading

Posted in Advertising, Awards, Brand Equity, Lifestyle Marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | 1 Comment