Category Archives: App

FedEx, Facebook and Funny? Who’d have thought?

Wish all clients could be as fun as FedEx. (What did I say?) Yes, FedEx, and their new campaign promoting a facebook app available for any business to create a funny jingle (with the intended result of poking fun at … Continue reading

Posted in App, brand image, Creative Thinking, Facebook, Marketing Tactics, Technology | Tagged , , | Leave a comment

The whole truth and nothing but the truth…

What really gets my creativity juices going is when I see it used in a way that really improves a condition or makes something better. So this one did the trick: Check out Super PAC,  the new app that shows … Continue reading

Posted in App, iPhone, TV Commercials | Tagged , , , | Leave a comment

Calling All Taxis

No matter how many daily routines have been made easier with advances in the digital age, it’s ironic how some seem to never change, like the frustration of waiting forever to get a cab in NYC. Well now, even that … Continue reading

Posted in App, grassroots, Interactive & Mobile, Marketing Tactics, mobile, Technology | Tagged , , | Leave a comment

Love Siri? Beware: She kisses and tells.

Siri is now a well known name and probably the best admin you’ll ever have thanks to Apple’s iPhone. But what you ask and tell Siri may not be just between the two of you. In fact, Apple’s iPhone Software License … Continue reading

Posted in Ad creep, App, Controversy, iPhone, Marketing Tactics, mobile, mobile marketing, Privacy Issues, Technology | Leave a comment

Really stuck on Band-Aids now!

I’m fascinated by Augmented Reality (AR), as I’ve seen a number of pretty creative uses of the technology. Many have been event-based, or stunts with limited reach, but strong buzz factor. However I think J&J has nailed it for the … Continue reading

Posted in App, Creative Thinking, Experiential Marketing, Innovation, iPad, Kids, Marketing Tactics, new product development, Technology | Leave a comment

To Catch a Thief via Social Media.

Meet Nelson. Nelson worked on the Disney Wonder cruise ship but recently got into trouble when he allegedly stole an iPhone from a customer aboard the cruise. Nelson with this “new” iPhone began taking photos of himself, his girlfriend and … Continue reading

Posted in App, Controversy, Facebook, iPhone, Marketing Tactics, mobile, Social Media, Technology | Leave a comment

Get Rid of Junk Mail in a Snap.

Here’s a great new app idea that would come in handy at my house. PaperKarma is an app for your smart phone that allows you to take photos of the junk mail that you no longer want to receive. Start … Continue reading

Posted in App, Gadgets and Games, Innovation, iPhone, mobile, Technology, Winners, winners-toss-ups-flops | Leave a comment