Category Archives: App

Does Technolgy Trump Talent, Again?

In our new digital world there is more bad news for photographers. Smart phones, have incredible cameras, new versions of talented tablets are coming out non-stop, and there are apps for everything,… now including photo manipulation at your fingertips. This … Continue reading

Posted in Advertising, App, Innovation, Marketing Tactics, new product development, Technology | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment

Back to the Write Idea?

So, the more that technology surges ahead, the more it seems to mimic the tools of the pre-digital age. A good example is how the Smartphone industry is now embracing the basic ballpoint pen. Samsung has taken the lead with … Continue reading

Posted in App, Gadgets and Games, Innovation, Interactive & Mobile, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Information is King.

There seems to be a disturbance in the *Marketing Force* these days. The hottest and coolest gizmo, the QR code, seems to be drifting towards the dark(er) side of interactive marketing and advertising. According to a popular blog Mashable, only … Continue reading

Posted in App, Creative Thinking, Interactive & Mobile, location based app, Marketing Tactics, mobile marketing, QR codes, Technology | Leave a comment

Dinner and a Movie 2.0

So, this is the season for the Academy Awards and as expected, there are many great movies out there to see. But are we too wedded to being couch potatoes to care? Someone is hoping not. Theaters in Australia are … Continue reading

Posted in App, Creative Thinking, Customer Service, Experiential Marketing, Interactive & Mobile, Marketing Tactics, QR codes, Technology | Leave a comment

No more getting lost in Aisle 6

I am not big on navigating inside large stores or malls. There are a few Home Depots in my area that I am pretty familiar with, and can find my way through the old fashioned way. But what if you … Continue reading

Posted in App, Creative Thinking, Customer Service, Innovation, Interactive & Mobile, location based app, Marketing Tactics, Retailers, Technology | Leave a comment

Does this laptop make me look fat?

Isn’t technology amazing? Last week my kids were playing MW3 on Xbox Kinect and this week I can use Kinect to shop for a whole new wardrobe! FaceCake Marketing Technologies has teamed up with Kinect to create Swivel, a interactive, … Continue reading

Posted in App, Creative Thinking, Interactive & Mobile, Marketing Tactics, Technology, Winners | Leave a comment