Category Archives: Technology

Can Sneakers One Up Match.com?

As we all communicate more and more through technology, it’s no wonder we’ve become more detached from real face to face interactions, and their possible benefits! Le Coq Sportif, a French sports apparel company, realized this societal concern. So “sneaker … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, International Marketing, Marketing Tactics, Promotions, Technology | Leave a comment

Click Clack is Back.

What’s the #1 app shooting to the top this month?  A high tech, can’t-live-without app? No. Sometimes it is the simplest things long forgotten in the wake of high tech, but given new life again. Hanx Writer, a simulated  typewriter … Continue reading

Posted in App, Celebrities, Celebrity Endorsements, Interactive & Mobile, iPad, Marketing Tactics, New Products, Reality Check, Technology | Leave a comment

Pedal Smarter.

Smart Phones. Smart Cars. Even Smart Refrigerators. So what’s next? How about a Smart Bike? Just how smart can a bike be? Very smart if you are in Copenhagen. The city to first jump on bike-share wave in the nineties … Continue reading

Posted in Creative Thinking, Customer Service, Experiential Marketing, Interactive & Mobile, International Marketing, Marketing Tactics, New Products, Technology | Leave a comment

Hassle Free Meal Planning At Last

  How does $10/mo sound to have someone plan all of your meals for you, using the tastes and ingredients you like, provide you not only the recipes, but the shopping list that goes along with it? Yeah, I like … Continue reading

Posted in Creative Thinking, Customer Feedback, Food Marketing, Lifestyle Marketing, Marketing Tactics, Technology | Leave a comment

Another Tech Society Milestone

As the summer of 2014 is almost upon us, here’s some light-hearted news: Apparently, a new Ambassador to Switzerland and Liechtenstein was sworn in recently. No big deal there. It has been done before, many times. What makes this time … Continue reading

Posted in Interactive & Mobile, Legal, Gvt, Marketing Tactics, Technology | Leave a comment

Belmont Stakes Creatively Bets on Mobile for California Chrome

While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading

Posted in Advertising, Awards, grassroots, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology, Winners, winners-toss-ups-flops | Leave a comment

Your Sneakers: The Next Window to Your Soul?

  Want to personalize a t-shirt with a photo of your pet? (sooo 1990s.) Want to enhance your iPod case with a photo of your favorite band? (sooo 2006.) Now what if you could take an Instagram photo and have … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, Marketing Tactics, New Products, Technology | Leave a comment