Category Archives: Technology

Pub Crawl With a Purpose

If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Travel, Hospitality, Restaurants | Leave a comment

Endangered Wildlife — Giving ‘Timed Offer’ A Whole New Meaning

Have you seen this one? The Smithsonian National Zoo and the Conservation Biology Institute have teamed up in a “wildly” innovative way with the American rock band, Portugal. The Man, to raise awareness about a beautiful animal that is close … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Reality Check, Social Media, Social Responsibility and Philanthropy, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

A Billboard Really Delivers on Its Promise

When agencies create ideas for billboards, of course they want them to deliver results.  But deliver water too?… It’s a fact that there is no access to potable water for about 700,000 people in Peru. But what the area does … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners, winners-toss-ups-flops | Leave a comment

For the Love of Bacon

Anyone who knows me knows I am a true Baconophile. It rivals wine and cheese for the Best Food on Earth Award. So have to make a big deal about my friends at Oscar Mayer Bacon for their beyond belief … Continue reading

Posted in Advertising, Branding, Creative Thinking, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

How Not to Be a Glasshole

Google Glass was launched last July, but seems that now Google feels the need to define some “Google Glass Etiquette,” releasing a list of some pretty funny rules for their “Google Glass Explorers” to follow (leaving room for even more … Continue reading

Posted in Controversy, Gadgets and Games, Innovation, Marketing Tactics, Technology | Leave a comment

Creativity Flies High

Want to see something cool in outdoor advertising? Something better than the inflatable swinging sock people? More effective than mascots walking along the road and more hi-tech than store signs powered by wind? Enter the British Airways Interactive Billboard! It … Continue reading

Posted in Billboards, brand image, Creative Thinking, Interactive & Mobile, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment