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Category Archives: QR codes
We’ve all seen the articles saying that QR codes are dead. But maybe not so fast. They may not have stuck with consumer packaged goods as some hoped, but they’ve worked for almost 20 years in the auto industry… and … Continue reading
A big fan of Peapod grocery delivery service, mobile marketing with real value AND the ever-maligned QR code, Peapod has created a “Perfect Storm” for me — Virtual Shopping from real life events! Going to populated summer places like concerts … Continue reading
I have been told to give up my fascination with QR Codes. That they are not catching on. Not effective. Yet I believe that the majority of marketing jamokes that jumped into the “new toy” marketing toolbox without an effective … Continue reading
There seems to be a disturbance in the *Marketing Force* these days. The hottest and coolest gizmo, the QR code, seems to be drifting towards the dark(er) side of interactive marketing and advertising. According to a popular blog Mashable, only … Continue reading
So, this is the season for the Academy Awards and as expected, there are many great movies out there to see. But are we too wedded to being couch potatoes to care? Someone is hoping not. Theaters in Australia are … Continue reading
As if replacing the traditional phone book, address book, weekly planner, calculator and point-and-shoot camera isn’t enough, the Smartphone is about to replace yet one more physical item — your wallet. Although the technology for digital wallets has been in … Continue reading