Category Archives: QR codes

QR Codes Gain Share of Stomach?

Okay, so QR codes are everywhere we turn, but now, thanks to a German food company called Qkies you can actually eat them. Qkies have given the QR code the “edible” treatment, combining them with a cookie mix to create … Continue reading

Posted in Branding, mobile, mobile marketing, new product development, Promotions, QR codes | Leave a comment

You win. I’ll get a Smartphone.

OK. It’s finally time for me to get a smartphone and retire my trusty old phone-phone.  Mostly because every time I turn a page in a magazine or turn around in a store, I see those QR codes and I … Continue reading

Posted in App, Innovation, Interactive & Mobile, location based app, Marketing Tactics, mobile marketing, QR codes, Technology, Winners, winners-toss-ups-flops | Leave a comment

Give a Coffee, Get a Coffee.

You may not know Jonathan Stark but he is letting you use his Starbucks card to buy yourself a free cup of coffee. Stark posted his personal Starbucks card online, for anyone to use with some surprising results. Taking his … Continue reading

Posted in Beverage Marketing, Giving Back, grassroots, Marketing Tactics, mobile, mobile marketing, QR codes, Social Media, Social Responsibility and Philanthropy | Leave a comment

QRIP

Unless you’ve been living under a rock, I’m sure you’ve seen or heard about QR code technology.  They’re 2D codes that can be scanned with a smartphone and take you to a custom web page or site with specific content. … Continue reading

Posted in Advertising, Interactive & Mobile, Marketing Tactics, QR codes, Technology | Leave a comment

The Good, the Bad and the Ugly for Cranberry Juice.

Now, human billboards as a form of advertising go way back to one of the first original forms of advertising, and as so is nothing new, but this new twist caught my eye. Ocean Spray has developed a city summer tour … Continue reading

Posted in Advertising, Beverage Marketing, Billboards, Brand Fans, brand image, Facebook, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, Teens, winners-toss-ups-flops | Leave a comment

Shazam me to Tahiti

OK, usually I tend to lean toward the ‘when is enough is enough’ side of technology taking over living. But this one is just pretty exciting to me, when I think of the amazing things that could be done! Shazam, … Continue reading

Posted in Advertising, App, Customer Service, Innovation, Interactive & Mobile, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Bar Etiquette.

QR programs are all about increasing consumer engagement. As such, there are some “rules of the road” for successful QR programs: Provide added value—QR codes lend an air of excitement. Consumers are expecting something that is not available elsewhere, is … Continue reading

Posted in Advertising, App, Brand Equity, brand image, Branding, Marketing Tactics, mobile, mobile marketing, QR codes, Technology, testing | Leave a comment