Category Archives: QR codes

Diesel is picking up speed on Facebook.

In a proactive and powerful way, Diesel, the fashion retailer, is taking Facebook status in it’s own hands. There QR codes placed next to garments and when consumers scan them with their phones, they are taken to the product’s webpage … Continue reading

Posted in Advertising, App, Brand Equity, Brand Fans, brand image, Facebook, Interactive & Mobile, mobile, mobile marketing, QR codes, Technology | Leave a comment

Hello My Name Is QR

Have you seen the new app available that can turn your phone into an interactive “Hello My Name Is” badge? Just perfect for those moments when you would traditionally hand a printed card to a new business contact or friend, … Continue reading

Posted in App, Innovation, Interactive & Mobile, iPhone, Marketing Tactics, mobile, QR codes, Social Media, Technology, Twitter | Leave a comment

Gratitude

Was leafing through my wife’s People magazine (honestly, it’s not mine) the other day and came across an ad for my new favorite show, Starz’ Spartacus: Gods of the Arena . What especially caught my eye was the scannable code … Continue reading

Posted in App, Couponing, Innovation, Interactive & Mobile, Marketing Tactics, mobile, QR codes, Technology, testing, TV | Leave a comment

A Picture is Worth a Thousand Words

Like any new, technologically sophisticated “toy”, this one is also causing quite the commotion. QR codes are certainly cool enough technology. But seems everyone wants to play (whether or not they add value to the communication or experience), from the … Continue reading

Posted in Marketing Tactics, mobile marketing, QR codes, Technology | Leave a comment