Category Archives: Fast Food

Fast Food Ads Heat Up.

I’ve seen a lot of new commercials for fast food favorites, Wendy’s and Burger King, lately that couldn’t be more divergent, and interestingly, moving in the opposite direction —  yet both focusing on quality. Now I’m not a big fast … Continue reading

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Does Sex in Advertising Really Sell?

Does sex in advertising really sell products? As consumers we are bombarded with messaging and many advertisers, trying to break through the clutter use sex as a marketing ploy. Think of all those beer and alcohol commercials and yes, even … Continue reading

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A Billion Dollar Fantasy

“Are you ready for some football?” Well, that question has now been answered by the NFL and their players, resolving their issues and ending the recent lockout. Colleges are also getting their players ready for another drive for the BCS … Continue reading

Posted in Advertising, Brand Fans, Facebook, Fast Food, grassroots, Marketing Tactics, Promotions | Leave a comment

Cents of Humor.

In the last few years, writers, producers, and comedians have been gravitating to the relatively unrestricted environment of the web to create and produce new comedy series. The formats of these shows vary, as do the locations where they can … Continue reading

Posted in Branded Entertainment, Branding, Fast Food, Marketing Tactics, YouTube | Leave a comment

Pong for Fries

Give it up to McDonald’s in Sweden for coming up with a fun way to link old technology with new, to give away free food to their target, and entertain the masses at the same time. Called Pick n’ Play, … Continue reading

Posted in Advertising, App, Billboards, Branding, Fast Food, grassroots, Innovation, Interactive & Mobile, iPhone, Marketing Tactics, mobile, mobile marketing, Technology, Winners | Leave a comment

A McMovie Meal, please.

When the idea is good, it’s just plain good. So unless I just have a craving for a BK-something that I positively can’t get at Mickey D’s, I think I just witnessed the perfect “one up” on a recent trip … Continue reading

Posted in Advertising, Fast Food, Kids, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Good As Gold?

Just had a chicken burrito from the local Chipotle. Yum. Glad they moved into Darien. I noticed they were wrapping the take out orders in gold foil, but didn’t see much about a promotion until I noticed a banner ad … Continue reading

Posted in Advertising, Cause Marketing, Fast Food, Marketing Tactics | Leave a comment