Category Archives: Travel, Hospitality, Restaurants

Advertising Taking Flight.

There is certainly nothing new about advertising on planes, from beverage napkins to food and drink sampling, even ads on printable boarding passes. Spirit Airlines, however, is taking this to new heights. Recently on a trip from Boston to Atlantic City, the … Continue reading

Posted in Advertising, Billboards, Branding, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

Wag Your Tail If You Want Happier Traveling

As we head into the Memorial Day holiday, I am reminded of how unpleasant the ritual of air travel has become. Heading off for some marvelous R&R… but then rarely do you encounter a smiling face or a congenial fellow … Continue reading

Posted in Creative Thinking, Experiential Marketing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Pub Crawl With a Purpose

If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Travel, Hospitality, Restaurants | Leave a comment

Vacation Sex Pays Off

  For the better part of the last 40 years we’ve been hearing dire warnings about how the ravages of overpopulation will adversely affect the entire planet.  Well, apparently one travel agency in Denmark didn’t get the memo. In response … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics, Promotions, Travel, Hospitality, Restaurants | Leave a comment

Creativity Flies High

Want to see something cool in outdoor advertising? Something better than the inflatable swinging sock people? More effective than mascots walking along the road and more hi-tech than store signs powered by wind? Enter the British Airways Interactive Billboard! It … Continue reading

Posted in Billboards, brand image, Creative Thinking, Interactive & Mobile, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment