Category Archives: Travel, Hospitality, Restaurants

Customer Still King.

Imagine a hotel that has so many effusively glowing reviews that it actually has jumped in rankings to the #1 spot in TripAdvisor’s review algorithm– for the country it resides in AND is ranked in the top 25 hotels in … Continue reading

Posted in Customer Feedback, Customer Service, Marketing Tactics, Social Media, Travel, Hospitality, Restaurants | Leave a comment

Whole new kind of Traveling Salesman

Today, seems like there’s a new form of fancy advertising being touted every day. But for me, good old-fashioned “word of mouth” works best. Learning about a product from someone with real credibility is the best way for me to … Continue reading

Posted in Hard Goods, Innovation, Marketing Tactics, Travel, Hospitality, Restaurants, Word of Mouth | Leave a comment

Texas Tourism Misses the Mark

If everything in Texas is supposed to be so big, why did the Texas Tourism Board think so small? Amid an abundance of food vendors, regional artisans, and a sea of spectators, there it was— the big Texas on Tour booth … Continue reading

Posted in Advertising, Experiential Marketing, Flop, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

The Big Wendy’s Logo Caper

Is this really what takes up our news media? Wendy’s being accused of  hiding subliminal messaging in their new revamped logo? I laughed when I first heard about it, but then after reading an Huffington Post article  that showed a … Continue reading

Posted in brand image, Controversy, Fast Food, Marketing Tactics | Leave a comment

Real Time Tourist Raves

Having just returned from a vacation in The Netherlands, I was not surprised to see yet another spot-on *people-centric* innovation from the Dutch. (Same folks who not only figured out how to reclaim acres and acres of land that they … Continue reading

Posted in Crowd Sourcing, Customer Feedback, Interactive & Mobile, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Word of Mouth | Leave a comment

The Friendly Skies Again

The airline business is certainly pretty competitive, with everyone’s goal of being “on time” one of THE biggest contributing factors — to not only customer satisfaction, but to employee performance ratings as well.  And getting out on time is followed … Continue reading

Posted in Brand Equity, Customer Service, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

That QR From Ipanema

I have been told to give up my fascination with QR Codes. That they are not catching on. Not effective. Yet I believe that the majority of marketing jamokes that jumped into the “new toy” marketing toolbox without an effective … Continue reading

Posted in Creative Thinking, Interactive & Mobile, International Marketing, Marketing Tactics, QR codes, Travel, Hospitality, Restaurants | Tagged , | Leave a comment