Category Archives: Travel, Hospitality, Restaurants

Is McDonald’s latest “green” commercial a little fishy?

Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post. Did you see McDonald’s latest commercial about “Kenny Longaker : The Last … Continue reading

Posted in Advertising, brand image, Fast Food, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials | Tagged , , | Leave a comment

Happy Birthday, Macca My Mate!

Macca’s turning 4o! Gonna go to the party? Probably not, but don’t feel left out. You’d have to hang out way down under to even know what Macca’s is. (Hint – kids of all ages and adults love it! Getting … Continue reading

Posted in Billboards, Branding, Crowd Sourcing, Fast Food, International Marketing, Marketing Tactics | Tagged , , | Leave a comment

Play Me Some Delta Blues

Have you heard about the $10,000 Gibson guitar mangled by Delta Airlines? In one of those strange coincidences that seem to happen to me regularly, I heard about it from a coworker on the very day that I was shipping … Continue reading

Posted in Customer Service, Publicity, Travel | Tagged , , , , , | Leave a comment

Language is Life

Language guides and courses aimed at the tourist abroad are usually pretty dry stuff. Learning how to say “Please”; “Thank you”; “Morning”; “Evening”; and a few food names represents a very cursory means to navigate a culture. But, the travel … Continue reading

Posted in Experiential Marketing, Travel, Hospitality, Restaurants, TV Commercials | Tagged , , , | Leave a comment

Turning a Sour Situation into Lemonade!

Smart companies realize that how they deal with problems, issues or mistakes can have more impact on business than even the best Marketing campaign. Especially in the current world of instantaneous consumer feedback and sharing/spreading of news via Social Media, … Continue reading

Posted in brand image, Controversy, Customer Service, Facebook, Travel | Leave a comment

Bringing Home the Bacon?

There are some tastes that naturally go together like peanut butter and jelly, strawberries and whipped cream and icecream and bacon. Wait! Icecream and bacon?? Sweet and salty isn’t exactly a new food concept. It is a favorite combination of … Continue reading

Posted in Advertising, Fast Food, Food Marketing, Marketing Tactics, Reality Check | Leave a comment

The Friendly Skies. No Really.

Having been seated next to many crying babies and cranky kids on numerous flights over the years, I think Malaysia Airlines might have an awesome solution.  The long-haul flight between Kuala Lumpur and London will now feature a kid-free zone. … Continue reading

Posted in Creative Thinking, Kids, Marketing Tactics, Travel | Leave a comment