Category Archives: Travel, Hospitality, Restaurants

The Next Level of Creative

McDonald’s in Canada really does have me saying, “I’m lovin’ it!” Two recent creative executions make me want to tip my hat to them — really, really using every sense to bring their point home. One transit ad campaign supported … Continue reading

Posted in Advertising, Billboards, Creative Thinking, Fast Food, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Nobody’s Perfect…And That’s A Good Thing!

Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Customer Feedback, Customer Service, Fast Food, Marketing Tactics, Publicity, Reality Check, Twitter, Word of Mouth | Leave a comment

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

Kentucky Fried Confusion

In the latest spot for KFC, two cool looking dudes pull up to the drive-in window in their 70’s muscle car, bopping and grooving to some classic soul. But where are they, and when is it? The building says “Kentucky … Continue reading

Posted in Fast Food, Marketing Tactics, new product development, TV Commercials | Leave a comment

There’s A Map For That.

I love maps, always have. From the maps that came with  The National Geographic when I was a kid to the Google Earth of today, I’ve always been fascinated with finding my way around a map. It would seem I … Continue reading

Posted in Awards, Creative Thinking, Marketing Tactics, Travel | Leave a comment

I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary … Continue reading

Posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops | Leave a comment