Category Archives: Travel

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

Advertising Taking Flight.

There is certainly nothing new about advertising on planes, from beverage napkins to food and drink sampling, even ads on printable boarding passes. Spirit Airlines, however, is taking this to new heights. Recently on a trip from Boston to Atlantic City, the … Continue reading

Posted in Advertising, Billboards, Branding, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

The Friendly Skies Again

The airline business is certainly pretty competitive, with everyone’s goal of being “on time” one of THE biggest contributing factors — to not only customer satisfaction, but to employee performance ratings as well.  And getting out on time is followed … Continue reading

Posted in Brand Equity, Customer Service, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

Play Me Some Delta Blues

Have you heard about the $10,000 Gibson guitar mangled by Delta Airlines? In one of those strange coincidences that seem to happen to me regularly, I heard about it from a coworker on the very day that I was shipping … Continue reading

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Turning a Sour Situation into Lemonade!

Smart companies realize that how they deal with problems, issues or mistakes can have more impact on business than even the best Marketing campaign. Especially in the current world of instantaneous consumer feedback and sharing/spreading of news via Social Media, … Continue reading

Posted in brand image, Controversy, Customer Service, Facebook, Travel | Leave a comment

The Friendly Skies. No Really.

Having been seated next to many crying babies and cranky kids on numerous flights over the years, I think Malaysia Airlines might have an awesome solution.  The long-haul flight between Kuala Lumpur and London will now feature a kid-free zone. … Continue reading

Posted in Creative Thinking, Kids, Marketing Tactics, Travel | Leave a comment