Category Archives: Travel

A Whole New “Love Boat”

What do “Julie the Cruise Director” and Kid Rock have in common? Check out the new Carnival LIVE Concert Cruises and you’ll know. Both are (were) pivotal assets to engage potential cruise prospects. Both are (were) “of their time.”  But … Continue reading

Posted in Advertising, Brand Equity, Branding, Celebrities, Celebrity Endorsements, Marketing Tactics, Travel, Winners, winners-toss-ups-flops | Leave a comment

An Airline With a Heart.

What a difference 12 minutes can make. 12 minutes is the amount of time a Southwest pilot held a flight so a grieving grandfather could make his connection to see his dying 2-year old grandson in Colorado. The boy had … Continue reading

Posted in Brand Equity, brand image, Customer Service, Travel | Leave a comment

Tweet for a Seat

This one is great. Because of a ‘bet’ on twitter, a group of people from the Netherlands persuaded the Dutch airline KLM to add a direct flight to Florida this coming March over spring break 2011 for the “Ultra Music … Continue reading

Posted in Event Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Media, Travel, Word of Mouth | Leave a comment