Tag Archives: corporate responsibility

Is Coca-Cola’s stance on obesity the Real Thing?

Coke recently revealed its latest ad campaign, tackling the “big” subject of obesity, calling it “The issue of this generation.” Coke says that they can play an important role in the fight against obesity, making the following positive changes: • … Continue reading

Posted in Advertising, Beverage Marketing, Marketing Tactics, new product development, Social Responsibility and Philanthropy | Tagged , , | Leave a comment