Tag Archives: green marketing

Saving Mother Earth for $1.00

Last month I wrote about Starbucks but it wasn’t exactly a glowing post, as their $450.00 gift card seemed like (and still seems like) a ridiculous and elitist idea.  This month though, I find myself applauding Starbucks and their environmental … Continue reading

Posted in Awards, Beverage Marketing, brand image, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Not So Green Afterall

Last week I received a copy of Restoration Hardware’s Source Book — RH issues it two times per year. Weighing in at well over five pounds this Source Book is more like the old yellow pages than a catalog. My … Continue reading

Posted in Flop, Green Marketing, Hard Goods, Marketing Tactics, winners-toss-ups-flops | Tagged , , | Leave a comment