Tag Archives: partnerships

A Match Made in… Only A Marketer’s Mind

OK, I get borrowed interest. I get rub-off effect. But this one’s just silly. Glamour magazine and Krispy Kreme donuts? Apparently so in the UK. Yup, “specialty” donuts to be sold at Tesco with strawberry and orange “Glamour glaze” on … Continue reading

Posted in Advertising, Brand Equity, brand image, Flop, Food Marketing, Marketing Tactics, Reality Check, winners-toss-ups-flops | Tagged | Leave a comment