Tag Archives: PR stunt

TNT is Coming… Again!

Remember (of course you do!) last year’s great TV spot for the TNT cable channel announcing its arrival to Belgium? If not, you can still catch up here  and see what I am talking about. This video became one of … Continue reading

Posted in Advertising, Creative Thinking, International Marketing, Marketing Tactics | Tagged , , , | Leave a comment

This Cookie’s Not Crumbling

Who doesn’t love Oreo cookies? Or their advertising? For years Oreo has pulled at consumers’ heartstrings in just the right way to keep their mantle as America’s Favorite Cookie. But a recent innovative effort relied on consumers to help them … Continue reading

Posted in Brand Equity, brand image, Crowd Sourcing, Facebook, Food Marketing, grassroots, Marketing Tactics, Social Media, TV Commercials, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment